The world of real estate has gone digital because of the coronavirus pandemic. The Internet is saturated with real estate content now more than ever. With all this noise in the background, how can you make your real estate website and, in the process, your business, stand out?
Here are three essential tips that will make your real estate website an absolute success.
Make your personal brand strong and cohesive
First and foremost, your personal brand has to be front and center. Aside from being present in your real estate website’s design, it should also be tied with all the marketing you do as a whole. With a strong personal brand, you’ll leave a lasting impression on potential clients. Should the need arise, you’ll be one of the people, if not the only person, they think of to help them out.
Connect with your potential clients
In developing or improving your personal brand, it’s important to identify your target audience. Who are they? What do they do? What are their real estate needs? By identifying these points, you’ll be able to incorporate their identity into your personal brand and speak their language, ultimately making yourself relatable.
Shine the spotlight on your unique selling proposition
Your unique selling proposition is what sets you apart from your competitors. And as such, it is an integral part of your personal brand. You can determine your unique selling proposition by zooming in on your strengths, your areas of expertise and specializations, and why your clients love working with you. For the latter, connect with your past clients and ask for an honest assessment of your services.
Share your expertise
Establishing yourself as a trusted real estate resource is another way to make your real estate website stand out. To do that, start a blog and share your knowledge to the rest of the world. Post blogs featuring valuable information regularly (say, every week) to build trust gradually. It also helps to invest in content marketing to make sure your content reaches an even wider audience.
Use high-resolution imagery and videos
The popular saying “a picture is worth a thousand words” never gets old. It’s 100 percent true, not just in real estate marketing, but life in general. And if a picture is worth that much, a video is worth more. As such, your real estate website should be able to deliver on visual impact. Together with your personal brand, it helps get your message across to your target audience. As a result, they will be able to remember you and your business.
Use high-quality pictures
Grainy, blurry photographs are a big no-no. They will make your real estate website look amateur and can make potential clients question your legitimacy. Always go for high-quality pictures. Take note, however, that high-resolution images are larger in size and can slow down your website’s load time. To avoid this, use compression tools that won’t compromise the image quality like JPEG Optimizer and Kraken.
Show off the community and surrounding areas
Pictures of the locale help set the tone of your real estate website. It also helps to let potential clients know what to expect especially if they are from a different city, state, or country. Furthermore, it can be used as a clear indication that you specialize in that specific neighborhood. Add scenic photographs of the area especially on community profiles to break the text and provide visual interest to the page.
Introduce yourself and your team
Put a face to the name. It’s not enough to have your name or your real estate company’s name visible throughout the website. Make sure visitors also get to know who is behind the business. If you work closely with a team, make sure to add a team photo as well. Such additions add more legitimacy to your real estate website, letting visitors know this is the real deal.
Don’t use a standard template
In order to truly make your real estate website stand out, avoid using a template. Granted, there are templates that can be customized in various ways, but the layout will still make your website look like everyone else’s. Be unique and explore different designs, pick a color palette that is true to your personal brand, and don’t be afraid to push the boundaries of real estate web design.
Try a Semi-Custom website
Unlike the usual templates, Semi-Custom websites leave plenty of room for advanced customization. You can have a full custom home page that projects your personal brand, add your custom articles, and choose other features such as logos, preferred partners or lenders, and make sure the inner pages match your color palette. In conclusion, Semi-Custom websites are one step above standard templates. Check out our Semi-Custom showcase here to see how far you can go with this package.
Go for a fully custom web design
If you want to go all out with your real estate website, get a fully custom package. In addition to a full custom home page, you will get to use your preferred design layout for your content (and the option to customize it), custom image banners wherever you see fit, and your logo and branding displayed prominently throughout the website. Once you are done, there will be no mistaking that this real estate website is yours and yours alone. Click here to see our ImagineStudio design showcase and see why a fully custom web design is the way to go.
These 10 inspiring websites take these three essential tips to heart. As a result, they stand out from the competition and establish themselves as the go-to experts in their respective markets.
Be like them. Let Agent Image transform your real estate website into a one-of-a-kind online space that perfectly embodies your personal brand and business. Tell us all about your vision for your real estate website and we will do the rest, from design to web support. Get in touch with our team today at 1.800.979.5799 to get started.