As an agent, your brand is your bread and butter. Sometimes, though, your biggest brand blindspot can be your most important platform: your website.
That’s why redesigning your website can be one of the best investments you can make for you...
Just because the real estate market is sluggish doesn’t mean you can’t have brisk sales.
The secret to bucking the trend? A cut-through online presence that draws the lion’s share of prospects to your business.
And what better place to ...
Making Sense of The Numbers
A website may be made of pixels and code, but it’s similar to a living thing in many respects. It grows as you add content, it’s composed of interconnected parts, and its appearance changes as time goes on.
A...
What’s all the fuss about AI?
Both real estate and the tech industry are fond of buzzwords — and no term is buzzier these days than “AI” or artificial intelligence.
It’s not hard to understand, though. If we told you there was a t...
“Traditional marketing talks at people. Content marketing talks to them.”
Wise words, indeed, from marketing expert Doug Kessler.
In an era when people increasingly rely on the internet to find real estate information, content marketing...
Why You Should Learn to “❤️” Social Media
There are no two ways about it: if you’re not using social media, you’re missing out. In the National Association of REALTORS® (NAR) 2022 Technology Survey, 46% of respondents said that...
You think it’ll never happen to you. Until it does.
Zillow is one of the most visited real estate websites in the world, pulling in over 328 million visits per month.
As often happens, though, the bigger you are, the bigger the target on yo...
Before you know it, we’re in the second half of 2023 already! The year is far from over, but you need to act now if you want to hit or break your sales targets.
The best place to start? By upgrading your online presence, of course!
Let thes...
No one said real estate was easy
If there’s one word that best describes your day, it’s probably “busy.” Between taking calls, entertaining leads, showing properties, and handling paperwork, the time can really get away from you.
But ...
They say that life is all about choices. Fall or winter? Halloween or Thanksgiving? Hot chocolate or eggnog?
When it comes to your website, however, either/or simply won't do. It can't be just beautiful or effective — it has to be both.
L...