As the year draws to a close, it’s the perfect time to ask yourself: what should I stop, what should I start, and what should I continue? This is especially true for your real estate digital marketing strategy — especially as the market b...
You’re not just an agent – you’re a brand, too. Is your website doing a good job as your brand’s online spokesperson? Here’s an easy way to find out: see how your current website stacks up against this month’s selection of the bes...
What speaks for you even if you don’t utter a word?
Your reputation, of course. In fact, it’s one of the most valuable assets you own as an agent, especially since most people still find a realtor through referrals. Moreover, most folks...
Designed For Your Success
Why invest in your real estate website? Because it’s the biggest brand asset you own. Think about it: what’s the first place prospects check if they want to know more about you and your service? Simply put, upg...
Fall may well and truly be here, but that doesn’t mean your online presence should go dormant.
This month’s featured agents and teams have taken what many consider a lull period and used it to make their brand flourish. The result? A webs...
In the time it takes you to read these two short lines, your attention would have already drifted somewhere else.
To live in a multi-screen world means having your focus split in multiple directions. Indeed, Canadian researchers found that ...
Words of Wisdom – From The World’s Best Real Estate Agents
Given the current real estate market, it’s easy for agents like you to be disheartened. But when you think you can’t close a deal or that a listing is beyond your reach, all...
The Hustle Never Ends
The summer heat is dying down and with it, the frenzy of buying and selling real estate. While other agents are already cozying up by the fireplace, some are eager to push their business forward even in the offseason.
...
The Hoopla Behind Hues
What’s in a color? In the world of branding, a lot as it turns out. Just take a look at the hoopla that surrounds Pantone’s Color of the Year announcement.
That’s because your brand is a reflection of your real ...
Digital Duopoly
Every industry has its titans. In the world of digital advertising, there are two unquestionable behemoths: Google and Facebook.
Indeed, the so-called duopoly captured 48.4% of all U.S. digital ad revenue in 2022.
Of course,...